What is the Dairy Protein Messaging Initiative?

We know consumers want more proteins in their diets. And we know proteins from milk have many proven benefits, documented by a lot of sound and solid science. But it is sometimes confusing to understand which are the best proteins, what quality means, and what specific proteins can help you achieve. So, to help you make informed choices, the industry worked together to deliver you solids facts.  Over 50 companies, trade associations, and the press created the the Strong Inside Campaign to help consumers sort through all the myths and fiction, with one focus:  how you can benefit. 

The Initiative is organized by the American Dairy Products Institute, a non-profit association.  Interested in joining the Dairy Protein Messaging Initiative? Please contact us today at [email protected].


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